J3media, Inc.

by Chris Marlow In the world of business, there are two dynamics that are constantly in motion, and they are... 1) A problem for which a solution must be found (owned by the client), and 2) The solution to that problem (owned by the service provider). It's the degree to which you can solve that problem for that client that will determine how easy (or hard) it is to capture the work and land the client. That's why sophisticated marketers focus on finding the "#1 pain" of their market. They know if they can correctly identify a target's #1 pain (that thing that keeps them up at night), they can then provide the service that will solve that pain. For any service provider, the first marketing challenge is to find the target market that's right for them. If you pick wrong, a market that doesn't have a strong need for what you have to offer, for instance, you'll struggle to land clients, perhaps unaware that the problem lies in your misunderstanding of what...

The right photos can capture the attention, perceived value, and sales your products so richly deserve. So says Dr. Ralph F. Wilson, the editor of Web Marketing Today . If you sell products on eBay , for example, or any sell any products online for that matter, the quality of the images will very likely affect the bidding or purchasing interest of viewers. Dr. Wilson's article has some excellent examples about how the image affects the perceived quality of the item. Read more...

Did you ever know there was an update to your website or a favorite but you couldn't see it? The only way to see these changes is by clearing your browsers cache, which is a pain. What really needs to happen is the page needs to be forced to reload. The two weapons to pick up are a couple of simple keyboard shortcuts. Ctrl+Shift+R (firefox only) or Ctrl+F5 These will force reload a webpage which includes reloading any Style or Javascript changes! This is great because normally when you cleaned your cookies/cache from the browser it would log you out of a website. The shortcuts reload the page without interruption.

Good networking leads to positive business growth, so why not learn to use social media tools to create and attend networking events? Your customers want to be connected and your business can use Web 2.0 tools to connect. This week's ColoradoBiz Magazine has an excellent article on how companies like Zappos are leveraging the social media trend. You can also use tools like Twitter or Meetup to learn new skills, like how to publish a book or bring an invention to market.

No matter how small your company, social media can be a goldmine. Those are the words of author Rebecca Cole in ColoradoBiz Magazine . Still, she urges businesses to be careful of assuming that using social media and web 2. 0 tactics will be all you need to do. Some cautions: Always remember the importance of face-to-face communications. Create a strategy for how and why social media is used in your company. Don't forget to use social media yourself. Use keywords in your press releases. Savvy companies take advantage of social media. If you're among those savvy companies, remember - just like when you undertake any marketing endeavor, make the commitment to do it right so that you don't waste time and money.