Links really do matter.

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Findability by Google and other major search engines is always a top concern of our clients. Web sites built with intuitive navigation, and that employ best practices for linking, image alt tags, and headers will be easily spidered by Google and other major search engines. Therefore, one thing we can not emphasize enough to our clients is the importance of good linking strategies in designing and maintaining their web sites. Easy to find links within your site make it easy for search engines to crawl your site. Links from other web sites to your web site make it easier for people, and for search engine spiders, to find your site.
Google has published an excellent series on how to use linking strategies to make your site more user and search engine friendly.

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