The Social Media Goldmine

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No matter how small your company, social media can be a goldmine. Those are the words of author Rebecca Cole in ColoradoBiz Magazine. Still, she urges businesses to be careful of assuming that using social media and web 2. 0 tactics will be all you need to do. Some cautions:
  • Always remember the importance of face-to-face communications.
  • Create a strategy for how and why social media is used in your company.
  • Don't forget to use social media yourself.
  • Use keywords in your press releases.
Savvy companies take advantage of social media. If you're among those savvy companies, remember - just like when you undertake any marketing endeavor, make the commitment to do it right so that you don't waste time and money.

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