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When it comes to the difference between writing for TV and writing for the web, Jacob Nielson sums it up this way: lean-forward vs. lean-back.

In a nutshell, people watch TV to be entertained. They read newspaper stories, usually in a relaxed setting. They surf the net to go places and get things done.

Web content must be brief and get to the point quickly, because users are likely to be on a specific mission. Read Nielson's blog post.