Writing media releases is all about being journalistic and persuasive while not making outlandish claims. And these days, releases are for much more than just traditional media. They might go:
- on your own website
- in email blasts
- in a marketing campaign
- to online media sources
- to bloggers
- on media release distribution websites
HubSpot's Press Release Grader evaluates your press release and provides a marketing effectiveness score based on a variety of factors.

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